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Compare selling on your own vs. with us...
SELLING YOUR HOME BY OWNER
Step 1. Deciding to Sell
Too often, the decision to sell is made with no research or guidance from a seasoned real estate professional—even though selling a home is usually the largest financial transaction of your lifetime.
Step 2. Pricing Your Property
Setting the right price is one of the hardest parts of selling a home. Every homeowner wants top dollar—but self-pricing almost always leads to bias. Common reasons sellers overprice include:
- Emotion-Based Pricing – Personal attachment clouds judgment.
- Pricing Based on Need – Setting the price according to financial goals, not the market.
- “Zillow Says So” Pricing – Relying on automated estimates that rarely reflect true value.
- Ignoring Market Conditions – Overlooking supply, demand, and comparable sales.
Step 3. Preparing Your Home
Skipping preparation means mis-sing critical opportunities. Key considerations include:
- Repairs and cosmetic updates – Knowing which fixes are truly worth the investment.
- Value-add upgrades – Identifying improvements that lead to a higher price or faster sale.
- Avoiding the rush – Many anxious sellers skip this stage and go straight to listing.
Equally important: creating a custom marketing plan. Without one that’s tailored to both your home and your local market, you risk no sale—or months sitting unsold.
Step 4. Showing Your Home
Many sellers underestimate how exhausting showing a home can be. It often means:
- Taking calls from nosy neighbors, tire-kickers, and unqualified buyers.
- Fielding last-minute requests—sometimes from people sitting outside your home.
- Lacking the ability to screen or pre-qualify potential buyers.
Step 5. Negotiating an Offer
When it comes time to negotiate, sellers are often unprepared for the complexity. Without professional guidance, you risk:
- Missing current legal requirements in contracts.
- Not knowing the right deposit amount to protect your deal.
- Overlooking key inclusions in the offer.
- Settling for less-than-ideal price and terms simply from lack of experience.
Step 6. Successfully Closing
You’ve got a signed offer—now the real work begins. Closing involves many moving parts, and one mistake can cost time, money, or even the sale.
Key questions sellers face include:
- Which title company or attorney will handle the closing?
- What are your legal obligations as the seller?
- What if the buyer can’t get financing or backs out?
- How do inspections, earnest money, or repair requests affect the deal?
- What closing costs and requirements fall on you?
The reality is, closing can feel like navigating an overwhelming maze of details and legal potholes. Without professional guidance, sellers take on the full responsibility of dragging the most expensive transaction of their lives across the finish line.
SELLING YOUR HOME WITH US
Step 1. Deciding to Sell
The decision to sell is often the biggest financial move you’ll ever make. That’s why we begin with an in-depth consultation to analyze your goals, timeline, payoff balance, credit factors, and your reason for selling. This isn’t just a checklist—it’s a strategic discovery session that digs deeper than AI tools or generic online advice. By treating your home like a financial asset within the bigger picture of your life, we uncover the factors that will have the greatest impact on your outcome.
Your Outcome: A clear, customized Success Plan for Moving Forward, giving you confidence and direction from the very start.
Consultation 2. Pricing Your Home
Pricing is both art and science. Together, we determine the best price for your property by combining your unique situation and goals with thorough market research. This includes evaluating comparable homes, current demand, and the small nuances only experience can reveal. Our years of hands-on work give us what we call a sixth sense of pricing—something that no algorithm, Zestimate, or AI tool can replicate.
Your Outcome: A competitive price that places your home in the sweet spot—high enough to maximize value, but realistic enough to generate more showings, more interest, and stronger offers.
Consultation 3. Preparing Your Home
Preparation is where many sellers fall short—but with our proprietary step-by-step process, you’ll know exactly how to set your home apart. From boosting curb appeal to prioritizing the repairs and upgrades that actually pay off, we guide you in making smart, targeted improvements. Then we craft a custom-tailored marketing plan that highlights your home’s strengths, positioning it ahead of the competition and appealing directly to today’s buyers.
Your Outcome: A home that looks, feels, and presents itself light years ahead of others on the market—leading to faster offers and more money in your pocket.
Consultation 4. Showing Your Home
Showings can be overwhelming when handled alone. We take over the process and manage it on your terms—from creating a schedule that works for you to handling the calls, inquiries, and logistics. Just as important, we screen and pre-qualify potential buyers so you’re not wasting time on nosy neighbors, casual lookers, or unqualified prospects. We focus only on those who are serious and ready to buy.
Your Outcome: A less stressful marketing period with carefully managed showings that lead to a higher likelihood of receiving real, qualified offers.
Consultation 5. Negotiating an Offer
Once an offer comes in, the real strategy begins. With nearly 1,000 successful transactions completed, we know how to handle negotiations with confidence. From ensuring the contract is legally sound to reviewing deposits, contingencies, and key inclusions, we work to secure not just “an offer,” but the right offer. Our experience allows us to push for the best combination of price, terms, and protections that safeguard your interests.
Your Outcome: A secure and well-structured offer at the highest possible price with favorable terms for you.
Consultation 6. Successfully Closing
Closing is where many sales fall apart—but not with us by your side. With our knowledge, wisdom, and proactive approach, we don’t just follow the steps; we anticipate them. From coordinating with the title company or attorney to resolving inspection or financing issues, we know what comes next and how to fix problems before they threaten the deal. Our focus is to carry you confidently across the finish line.
Your Outcome: A smooth, stress-reduced closing that gets your home sold with maximum proceeds in your pocket—with peace of mind that you left no legal loose ends.
WHO WE ARE...
Our Approach
FLORIDA REAL ESTATE WIZARDS INC. is a purpose-driven firm founded on the principles of trust, innovation, and education. We empower our clients to make confident, informed decisions tailored to their unique situations—guided by clarity, integrity, and wisdom.
Our Expertise
We reject the mediocre, transactional mindset of the past. Instead, we lead with a consultative approach that sets a new standard for excellence in real estate.
It's as easy as ABC!
- Authentic
- Boutique
- Concierge